Performance Media Specialist in Manhattan Beach, CA

Performance Media Specialist - Skechers - Manhattan Beach, CA - work from home job
Company: Skechers
Job description: Company Description

Headquartered in Southern California, Skechers has spent nearly 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do-delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 170 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,000 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

Job Description

Skechers is growing the Digital Group and is looking to hire a new Performance Media Specialist with experience and passion for digital marketing, social media, and performance marketing. This role will develop and execute campaign strategies and ongoing optimizations within the performance media ads platforms for digital marketing on Facebook, Instagram, Google, Bing, Yahoo, Snapchat, & TikTok. The role will manage department budgets, and work on account analysis/reporting to contribute to the overall campaign strategy. The role requires a natural self-starter who will assist with the performance and growth of the paid social and paid search campaigns. The ideal Performance Media Specialist candidate is creatively-minded and performance-driven, a strong collaborator, and an all-around get it done attitude. Applicants should have an in-depth understanding of paid social, paid search, display ads, e-commerce, and DTC marketing experience, and an aptitude for analyzing data and identifying performance trends. Past experience developing enterprise campaigns and working directly within a variety of digital media platforms is required. As a part of our team, this individual will have the opportunity to learn firsthand how to leverage performance analytics for long-term client growth, develop innovative content for paid social, search marketing, and display ads, get trained internally on new paid media channels, and grow their skills in a fun and fast-paced digital first environment.

Skechers offers an incredible list of benefits and perks, including remote work opportunity, paid holidays, PTO, conference budget, education resources, team events, generous employee discounts, and much more.

Essential Job Results

• Assist with strategy and execution of digital marketing channels for the Digital E-commerce business in an effort to hit or surpass goals within budget for ad spend
• Manage paid advertising campaigns, including building on ad-buying interfaces, launching media, optimizing, and making daily adjustments as needed to ensure business and marketing goals are met
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions
• Help implement optimizations to hit department KPI's in the quickest time possible through paid search, social, & display
• Manage and execute campaigns across multiple search, social, and display channels including Facebook, Instagram, Google, Bing, Yahoo, Snapchat, & TikTok
• Communicate effectively with the team staying accountable, highlighting wins, losses, and learning insights
• Understand basic marketing funnel and where each channel plays a role
• QA and UAT of ad copy, creative, promotions, and vendor-supplied recommendations and reporting
• Work within SILA to facilitate creative requests and follow-up
• Participate and provide creative and thoughtful ideas/input as part of digital team collaborations, including performance ideas and opportunities
• Leverage document management and collaboration tools as well as other media and marketing platforms
• Assist in creating and maintaining digital content calendar for acquisition tactics, as needed
• Assists in organizing marketing campaign briefs and Asana projects.
• Stay up to date on industry trends and create competitor research reports
• Facilitate meetings, Asana projects, and other project management as needed with team
• Assist in A/B test ideation, execution and post-test reporting, as needed
• Assist in day-to-day as well ad-hoc digital media projects, as needed

Additional Responsibilities

• Any digital marketing projects support and analysis, as needed
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

• No

Qualifications

• 2-3+ years of digital marketing experience.
• Google Ads certification preferred
• Shopify / eComm experience preferred
• Strong attention to detail and time management skills
• Self-starter who thrives in a fast-paced environment
• Proactive, organized, and able to work autonomously
• Strong understanding of the online advertising industry and search landscape
• Experience with analyzing paid media results and finding data insights for external reporting
• Agency experience developing and presenting Digital Strategy to clients or senior management is highly desirable
• Intermediate- to advanced-level Excel, PowerPoint, and Microsoft Word
• Highly computer literate; ability to learn new software quickly and efficiently
• Demonstrated ability to complete work independently with careful attention to detail and follow-up; extremely accurate; demonstrated ability to juggle and prioritize tasks
• Excellent communication skills both verbal, written and interpersonal
• An interest in learning and utilizing new/emerging marketing technology
• An interest in fashion and knowledge of current trends a plus

Education and Experience

• B.A. or B.S. degree in Marketing in a field similar or related to marketing, or equivalent experience or 2+ years in a similar marketing role
• Experience working in and office and remote environment
• Media plan creation experience preferred, but not required

Additional Information

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

PHYSICAL DEMANDS-

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.

All your information will be kept confidential according to EEO guidelines.

The salary range for this position is $65k -$80k
Expected salary: $65000 - 80000 per year
Location: Manhattan Beach, CA
Job date: Wed, 23 Aug 2023 22:22:35 GMT
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